- 15 August, 2014
- by HologramUSA
What better place to use groundbreaking hologram technology than at an exhibition about the future of retail? Sony’s “Future of Retail” exhibition gave everyone in attendance a vision of what could become the norm with a little help from HologramUSA.
HologramUSA worked with Sony on an amazing idea to bring consumers back to the high street. The concept, created by Iris Worldwide led Hologram USA to turn Sony’s Xperia Z product line of tablets, smartphones and accessories into a holographic show that didn’t just promote the line’s advancements, but also created a huge talking point with exhibition guests.
Sony benefited greatly from the holographic exhibition, which gave them a leg up on their competition when it comes to innovation. The aim of the presentation was to give attendees a feeling of inspiration about the future of Sony, and with the help of HologramUSA, that goal was reached. It also gave HologramUSA’s holographic technology a leg up, too. The use of the technology informed attendees that the sky is the limit for how holographic technology can be used to promote products, entertain guests, and showcase where technology is taking the world next.
You can learn more about HologramUSA’s work with the exhibition here.