- 15 August, 2014
- by HologramUSA
First they brought colorful and trendsetting costumes to their worldwide fans through their performances, videos and the still-thriving stage show based on their songs, ‘Mamma Mia!’ Now the acclaimed Swedish pop music group, ABBA, is giving their fans the chance to perform alongside holographic avatars of the singers at the Stockholm museum dedicated to the band.
The holographic shrine at ABBA: The Museum, which is located on Stockholm’s island of Djurgaarden, was made possible by HologramUSA. The company, which is run by Chairman and CEO, Alki David, and specializes in creating holograms, utilizes technology that allows museum visitors to perform with images of the Swedish singers.
Museum visitors can also record music videos and have pictures taken of what they would look like wearing costumes inspired by the Swedish pop legends, including Bjorn Ulvaeus, Anni- Frid Lyngstad, Benny Andersson and Agnetha Faeltskog. While the four members of the group stopped performing together as ABBA 30 years ago, fans can also reminisce about the group by admiring the 40 sets of the trademark shiny flares, platform boots and knitted hats that are being shown at the museum.
Music fans can embrace the holographic musical experience at ABBA: The Museum because of the inventive technology created by Hologram USA, which was established this year in Los Angeles. The company, which is a joint venture between FilmOn Networks, a subsidiary exclusively owned by the Anakando Media Group, and Musion Das Hologram of the UK, utilizes technology invented by Uwe Maas.
David has stated HologramUSA can create three-dimensional images that are projected in a way that are indistinguishable from actual people. Since the company first launched, Hologram USA has set out to license and use over 168-patented techniques related to 2D and 3D hologram technologies across North America. Giovanni Palma, the CEO of Musion Das Hologram, exclusively owns the technology.